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Gaming Industry & Merch Sales
Rovio's successful story of offering Video Game Merchandise for Angry Birds
Everyone probably knows the Angry Birds game, a casual puzzle game where you focus on the angry birds who try to save their eggs from green-colored pigs, their enemies.
But, not everyone is aware that they mastered the merchandise, according to their 2018 profit reports, the merchandise itself resulted in 50% of their £255 million total profits.
As the whole business started with a game, which players loved for its low price, fun elements, and quick play sessions, it ended up as the whole empire around the game. Players loved the characters in the game, and Rovio took this opportunity and nailed it!
They expanded the reach of the game, market the game well, and seem like they created the right merch products their fans can’t resist buying.