The gaming industry is booming and is bigger than you might think…
Games are multiplying and spreading fast via every digital device possible. It’s a misconception that only kids are playing, as the average age of gamers increased and is now at 34!
If you look at the average amount of hours people are playing them, and the money they spend, the gaming industry is now the largest form of entertainment!
Over the last decades, we are introduced the biggest number of new games, and the numbers are still rising! We’re currently in the flood of new games, being bombarded with huge gaming news, and releases of interesting games daily. So, how do game development teams fight against it, and how do they stand out from the rest of the competition?
Even though game development teams, indie game studios, or solo developers build up outstanding and quality games with exceptional reviews – this might still not be enough in the flood of new games coming out. The player will still need to read the story around the game. Or check up on how it was built, what it promises. They’ll need to find something extra that will trigger them to try out your game…
This is where game marketing steps in, as it can make significant changes in how the game get accepted on the launch day, and later. But the work starts way before. Developers are regularly asking themselves of when to start with the marketing of the games they’re developing…the answer is yesterday! By avoiding game marketing regularly, indie game studios are missing out on the important increase of the fanbase, and not reaching the desired goals…
For all those reasons we decided to write up a few game marketing and other gaming industry articles. We wanted to give out some valuable details to those not focusing fully on game marketing topics while developing games. We hope you find something useful for yourself. Also, feel free to let us know via Twitter what kind of articles you’d like us to write next. And we might decide to pick your theme for one of the next game marketing articles…
‘’Why do I need to make a checklist – I have everything in my head!’’ Because a checklist will keep you focused, and save you tons of time, and you know the time is money! All Marketing efforts done before the official release of your indie game will define the size of the audience you […]
Checklist of Marketing Activities on your launch day on Steam Read More »
Indie game marketing is one of the most crucial parts when launching your indie game. It determines if your game has the power to stand out from the fierce competition or not! There is no fixed prescription on what the game needs to have to be successful. But, if you manage to prepare a quality
Indie Game Marketing – A beginner’s guide Read More »
Video Game merchandise is adapting to worldwide changes and increased living standards in specific countries. The merchandise itself has helped to lift revenues of various games and has become an important companion with the most popular global games, now expanding into the indie game market as well. Various game studios are now searching for new
Video Game Merchandise Industry from AAA studios to indies Read More »
